After decades using the famous milk moustache, it was time to do a rebranding. MILK PEP decided they would start by using a new name: MILK LIFE. The campaign had a nice message for the general market, but in Spanish it didn’t work at all. We had to find a way to connect with the Hispanic Community in an emotional way and adapt the content from the General Market without missing the look and feel and overall message.
What did we do? We created a powerful message to add to the name in English, MILK LIFE, what makes us strong, a way to celebrate the strength of the Latino community and establish milk as one of the most valuable foods for the Hispanic consumer in the United States.